When you see a creative director's brief like Gerard Cleal's, it's common for anxiety to quickly set in. How do you achieve such a result? Will my output match my last project? Will I meet the deadline? These are questions that swirl in my head during the initial meeting. Once at the studio, I enter a world uniquely mine where I give way to image composition. Knowing that Gerard has 100% confidence in me helps, even though I have a hefty task on my shoulders. I start placing elements. What we're aiming for is a motion of light, a sharp product, texture, and color. So, I set up continuous lights with color gels to achieve a motion of light, a plexiglass with water droplets between the camera and the product to create texture and aid light reflection, flashes, a silk cloth at the background with a fan to create another texture. Lastly, the product floats in the middle of the studio thanks to fishing lines.